A results life coach is someone who helps you identify your goals and develop an actionable plan to achieve them. Coaching may sound like a foreign concept to some, but to compete as a world class athlete, you need the experience, enthusiastic support, objective perspective and insight of a coach. This is just as true for CEOs, entrepreneurs, business leaders, executives and business professionals. So, what is a life coach? A life coach is someone professionally trained to help you maximize your full potential and reach your desired results.